We placed the latest issue of Women’s Health & Fitness between New Idea and Woman’s Day earlier this week. It was not selling in its usual location and this current issue should given the free Carman’s breakfast bar which comes with the magazine.
I selected the space between the two popular weeklies on this co-location magazine unit which caps our magazine department in an effort to support the title. I also chose this location so that shoppers can see the value proposition with this issue of the magazine. We will give it this additional space allocation for a week.
The challenge for this issue, I think, is that shoppers cannot see the free breakfast bar. There is a card sticking out of the magazine promoting this but I doubt that shoppers read these cards when browsing a sea of colour and text in the usual newsagency magazine display. That said, I do not have a better option for showing off the free bar.