Pre sales of the 2012 William and Cate Royal Wedding calendar have been strong. Customers have been happy to pre pay $24.95 to secure their calendar.
Being the only retail outlet in the shopping centre with the offer helps promote a point of difference. It also helps us get in ahead of the Calendar Club outposts which open up at the end of the year.
It’s terrific seeing a newspaper, greeting card or magazine customer add to their basket by pre paying for their calendar.
Will we even see Calendar Club this year? Considering they were part of RedGroup…
Squee! from what I understand we are likely to see some calendar Club outlets.
hi, who supplies the point of sale for this?
thks
Ben it is a newsXpress initiative and newsXpress provided the collateral to members.