We are promoting the latest issue of Girlfriend magazine with this aisle end display. The free beanie as well as the Emma Watson cover should make this issue a real hit.
With the next and final Harry Potter movie imminent, the Watson cover alone makes this issue most appealing to the Girlfriend target reader. I urge newsagents to consider this bigger market opportunity when placing the title, especially for the weekend.
We are supporting the title with a co-location strategy – to make the most of all of the HP publicity. It’s an issue parents are bound to buy for their daughters.