A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Women’s Health magazine to shopping mall traffic

mag-whealth-jul11.JPGWe are promoting the latest issue of Women’s Health magazine with this excellent display facing shopper traffic in the mall outside one of my newsagencies.

It’s bright, eye catching and excellent at attracting shopper attention … like any display should be.

See the stand half way down – shoppers can purchase right off the display.  Displays which are billboards only and cannot be purchased from is a pet peeve of mine.

Note: all of the displays I blog here are done by team members working in the business and not visual merchandisers provided by magazine companies.

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