Fairfax needs to reconsider its distribution model for its food guides. The coupon on Saturday’s newspaper caused more frustration since not all distribution newsagents took up the opportunity meaning that not all retail newsagents had the title. There is no point promoting something on the front page of the newspaper which is not readily available.
The Good Cafe Guide sold OK, but it was available for more than a week.
The Good Food Guide however was on sale for basically 3 days, recalled today. It shows in the sales numbers.