Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Top gear magazine to women

Mark
June 30th, 2011 · No Comments

mag-topgear-0711.JPGWe are promoting the latest issue of Top Gear Australia with this aisle end display at the entrance to our women’s aisle.

With around 40% of our Top Gear shoppers being women, it made sense to us to give promoting the title to women a crack rather than the usual men’s aisle placement for such a promotion.

We also have stock of Top Gear in the usual location in the men’s magazine aisle – to help our blind male shoppers who don’t like change and don’t see impulse display promotions.  Yeah, our male shoppers are less inclined to engage with off location impulse purchase displays.

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Category: magazines · Tactical display · visual merchandising

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