Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Top gear magazine to women

June 30th, 2011 · No Comments

mag-topgear-0711.JPGWe are promoting the latest issue of Top Gear Australia with this aisle end display at the entrance to our women’s aisle.

With around 40% of our Top Gear shoppers being women, it made sense to us to give promoting the title to women a crack rather than the usual men’s aisle placement for such a promotion.

We also have stock of Top Gear in the usual location in the men’s magazine aisle – to help our blind male shoppers who don’t like change and don’t see impulse display promotions.  Yeah, our male shoppers are less inclined to engage with off location impulse purchase displays.


Category: magazines · Tactical display · visual merchandising

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