Check out the New York Post article from yesterday about moves by US magazine publisher Meredith and their recent move in the food space online. The article also has a good assessment about the magazine and online space for food titles. Well worth reading in my view given the strong interest here in Australia for food. the growth in online traffic reported in the article is interesting. Bon Appetit, for example, has seen online traffic grow 85% in the last year.
Smart publishers are equally engaged in driving readership online and in print.
Every magazine segment has it’s moment in the sunshine. Remember when you couldn’t get enough computer magazines and teenage mag’s like TV Hits flew off the racks.
Food has had a great run with the backing of shows like Masterchef and My Kitchen Rules.
Like most good things, they end up killing it off with overexposure.
The Tv cycle is the same with shows like Dancing with the stars and Top Gear milked for all their worth.
Free TV has some interesting years ahead, with fragmentation from digital, Pay and internet TV.
The pace of change is truly amazing, put “chocolate cheesecake” in your google search engine and see what comes up. Amazing!