Roger Waters is coming to town and tickets are on sale right now. His show is getting plenty of publicity. So, it make sense that our team has placed the latest issue of Classic Rock at the counter where plenty of eyeballs will see the Roger Waters cover.
I am confident we will pick some incremental business with this tactical placement of Classic Rock .
We obsess about opportunities like this. Our music magazine sales are up 115% in the June quarter over the same period in 2010. This is an excellent result, a terrific reward for conscientious focus by our team and their tactical placement of titles with excellent cover opportunities.
I love the Classic Rock Magazine covers. They are big, stand out, always interesting and very inovative at times. I won’t forget the edition which played music when the cover flap was opened.
If only more magazines made more effort with their covers.
Steve, I agree. I met with a publisher yesterday and talked about the important of a cover with which we can engage for impulse business. We need mmroe of these.
Absolutely. Magazines which look attractive consistently sell better than their counterparts.