We are promoting the latest issue of Dolly magazine with this simple display at the counter – along with a couple of other items which appeal to the same demographic.
While not a billboard like display, the real value of this display is the placement. Every customer making a purchase in our store will be in front of this display. The newsagent difference is that we give access to this premium space for free.
Since it is premium space, we will give the title three days. It stays longer if it’s delivering results. This is the only way to deal with premium counter space.