We have been promoting running magazines because of the Run Melbourne event held over the weekend. With The Age newspaper the major sponsor, the running event has been getting plenty of coverage. So it made sense to me that the try and tap into this by promoting running titles.
I like to grab any opportunity possible to connect titles in by newsagency with a local event as this reinforces connection with a diverse range of activities and the range of titles we have in the newsagency.
Yes it is a challenge to be aware of events around which we can promote special interest titles. It’s what we have to do if we want to call ourselves magazine specialists. Just putting a broader range of magazines on the shelves than other retailers does not, of itself, make us magazine specialists. We need to engage with the specialist range.