We are promoting the latest issue of Cleo magazine with this display at the entrance out our magazine department. The eye shadow gift is excellent value. We know that we are better off displaying this with a full face display than in the traditional newsagency magazine where the gift would be lost.
It feels to me like magazine publishers are investing more in these free gifts than a few years ago. They also appear to be investing more in how the gifts are attached to their products. Either that or I am mellowing.