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Giving a magazine a second go around

donnahaypt2.JPGOur sales of the latest issue of Donna Hay Kid’s Magazine have not been what we expected so we have moved the title from our counter display and created a new display on a cover of one of our gift tables.  Click on the image for a larger version.  This display will be seen by more shoppers as they enter the store.  It provides a better view of the terrific cover.

It is frustrating when a display fails to pop.  rather than blame the product, we try and give it a second go in another location to see if we can find business elsewhere. that’s what we are doing with this issue of Donna Hay Kid’s Magazine.  This display has until Monday to pay its way.  Otherwise we move the this stock back to the other stock in the feed title section.

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