Our promotion of the launch issue of Maxim magazine has gone well. We ordered extra stock as we are almost out of stock. The Jennifer Hawkins cover was a smart move. It certainly makes the magazine more accessible than the usual lads mag. The most successful promotion for us for launching Maxim has been with the in-location display in the men’s magazine aisle as shown in the photo. This is located near Zoo on one side and UFC on the other side.
Not selling well here , i think it is one of those mags that you need bulk supply to make it look good with a display to get it going , unfortunantly 3 magzines don’t really work . i suppose i should have got my act together and orderd some extra stock in so i could really give it a go .