The New Zealand Herald today placed a post-it note type ad over the word Herald. The ad also covered up their above the line pitch: newspaper of the year. The publisher can do what they like. I don’t think this is a good move for the brand is all.
The New Zealand Herald today placed a post-it note type ad over the word Herald. The ad also covered up their above the line pitch: newspaper of the year. The publisher can do what they like. I don’t think this is a good move for the brand is all.