We are promoting the latest Donna Hay magazine with this front of store display designed to leverage the tasty cover shot.
Donna Hay is in an interesting position in the food title space. It’s not as packed with recipes as other titles. Donna Hay is offering a more complete experience, beyond recipes, and this is one of the reasons we like to break it out from food titles from time to time.
We newsagents need to do this, break feature titles out and get them in front of customers away from their usual locations. It separates us from other magazine retailers like supermarkets, petrol and convenience who only do this when they are paid.