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Newsagents to be promoted in ACP TV commercials

connections2011.JPGI was at the Connections with ACP conference in Sydney yesterday (along with several hundred newsagents) and the terrific Awards dinner (Havana theme) last night.  A highlight of the conference was an announcement by ACP that they will be promoting newsagents in their TV commercials for magazines.  This is excellent news as it reminds consumers that our channel is a key go to place for magazines.  The more suppliers who tag their advertising as available in newsagents the better.

The conference itself provided an excellent mix of practical business building sessions as well as insights into how other retailers and businesses are addressing changed business conditions.

While there was discussion among newsagents about tough retail conditions, most I spoke with were upbeat about the future and the opportunities presented through change.  A common theme from ACP was that they want to partner more actively and cooperatively with newsagents through these opportunities.

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  1. D R

    IF they are real why does the Coles on my door have addons + bags and i get nil

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  2. Mark

    D R all major magazine publishers cycle promotions through various channels. We get gift with purchase deals when supermarkets do not and vice versa.

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  3. D R

    not here

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