We have moved the impulse purchase stand promoting the New Idea Masterclass title to the women’s area of our newsagency. We had it at the front of the store for a couple of weeks and now have it toward the back. We ave a plan for another location next week. By moving the stand around we get the title in front of different shoppers and create for ourselves more impulse purchase opportunities.
Leaving a stand like this in the one location for the entire period is a waste of time and money.