The terrific coverage again this week for Annette Sym’s Symply Too Good To Be True cookbooks is a key reason for newsagents to pro mote these titles in a high profile location. It’s why there was a supply increase – to enable us to leverage the additional media coverage for Annette Sym and her healthy eating books.
We are still running our behind the counter promotion and promoting Take 5 in a good location to connect the two.