I don’t understand the apparent fascination with the Kardashian family – they are famous for being, well, famous. That rant aside, Who magazine (out yesterday) has an excellent photo spread of Kim Kardashian’s wedding. It a certain good seller given the timing of the publication and the photos. What is especially interesting is the coverage online for this issue of Who. E! Online has a story. The Kardashians themselves are referencing it on their Facebook page, mentioning Who specifically – this is certain to drive fans looking for the magazine.
The Kardashian coverage is an excellent opportunity to drive magazine sales this weekend. We can prove our relevance by getting behind this.
The same story in People in the US has been a huge hit. This further underscores the opportunity for newsagents.