Click on the image to see the excellent display created at one of my newsagencies by a very creative team member. It is an excellent promotion off the current issue of New Idea – the sale of which raises ten cents for the Cancer Council through their Daffodil Day campaign. The display was conceived and created in store – I had nothing to do with it so I’m not claiming any kudos.
What I love about the display is the way it connects the magazine with the fund raising drive and that it educates shoppers about the work of the Cancer Council. The display shows a care for the broader mission – beyond pure sale – and that it does this in a creative and non-corporate way.
I am a big fan of local and personal displays over the billboard displays which have a sameness.