We are promoting the latest issue of Coach magazine with this in-location display. Coach is a new title from the Men’s Health team at Pacific Magazines. The launch issue did well for us and we used exactly the same approach – an in-location display placed where guys interested in fitness and personal training will easily find the title.
We will also support the title with placement next to newspapers for a week early in the on-sale.
We have several gyms nearby and so we do get good traffic of guys interested in fitness as well as some personal trainers.
I like Coach magazine, it’s a well produced title filling a valuable niche need.