We have been promoting the Hallmark recordable storybook range behind the counter for the last couple of weeks. This stunning display features the range of these popular interactive gifts. We decided to use this high profile space to promote the recordable storybooks at this time to tie in with the national TV campaign funded by Hallmark.
The Hallmark Recordable Storybooks have created a new product niche for us. While others have tried to copy them, they have not succeeded in my view. You know you’re on a winner when someone comes back for their second or third purchase.