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Leveraging the 3D content in SHOP til you drop

mags-shoptil.JPGI love this display promoting the latest issue of SHOP til you drop created by the team at one of my newsagencies earlier this week.

Through clever selection of backing colours and the use of layering of materials they have connected the display with the 3D content in the magazine.

It is hard to innovate beyond design and content in a magazine so it’s good to see ACP playing with 3D in their popular shopping magazine.  It gives irregular purchasers a reason to pick up this issue.

We are promoting the latest issue of SHOP til you drop with this display at the front of the newsagency, in a highly visible location. We’ll give it a week here. It’s also located in the usual location with fashion titles.

We are happy to give our shoppers a chance to browse the 3D experience – offering glasses for customers to try before they buy.

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  1. peter

    this is a title that we sold 3 out of 4 copies each month consistantly, then for some reason, network stopped our supply? still get the POS pack….
    the outdoor room magazine, a dead duck for our store, we have sold 3 copies max per issue so far, but they still send me 14…

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