We are promoting the latest Better Homes and Gardens magazine with this column-based display facing most shoppers in the business. Click on the image for a larger version – to see the detail.
We are also promoting BHG at the counter, with weeklies and in the usual location for this title. We will maintain this premium support for the full first week of on sale and then kick up support during weekends.
My note for newsagents is that BHG responds by delivering excellent sales at the impulse purchase touch points. Indeed, BHG is one of the easiest magazines for which we can drive incremental business … depending on the support in-store which you offer this title.