Newsagents have attended the Reed Gift Fair in Sydney this past weekend in huge numbers, far more than previous years. The Tower Systems stand has engaged with many newsagents – we have been at this show regularly for years and so are in a position to gauge the jump in newsagent attendance. It has been terrific to see such a massive increase in newsagent participation. This shows that many in the channel are embracing change.
The Gift Fair is important because of the diversity of product on offer and the variety of business owners you get to mix with.
I am surprised that more newsagent suppliers do not embrace the Gift Fair opportunity … their loss I guess.
I AM SO ……………
I HAVE COFFE CLUB GIVING AWAY COURIER MAILS WITH COFFEE.A BLOCK AWAY, COLES OPPOSITE ME GIVING AWAY BULLETINS ON THE WEEKEND AND ZARRAFFAS ARE GETTING BULLETINS FOR 30CENTS AND BEING ABLE TO SELL THEM TO THE PUBLIC AGAIN A BLOCK AWAY
DO ANY OF THESE GUYS SUPPORT THE NEWSPAPER PROMOTIONS, DO ANY OF THESE GUYS HAVE TO HAVE ANY FLASH DISPLAY UNITS FOR THE NEWSPAPERS, MY LOYALITY TO QLD NEWSPAPERS MEANS NOTHING THEY TAKE MY 7/11,S OFF ME THEN THEY MOVE ONTO THE COFFEE SHOPS BUT NOT ONLY DO THEY TAKE THE SALES OFF ME THEY GET PAPERS CHEAPER THAN ME WHOS THE IDIOT IN THIS RELATIONSHIP OHH FORGOT TO MENTION THE HOTELS WHO GET DISCOUNTED PAPERS FOR THEIR CLIENTS (WHY WOULD THOSE PEOPLE WANT TO SHOP WITH ME) I REALISE ITS ABOUT VOLUME FOR THE ADVERTISERS BUT AND JUSTIFING THE SALESMANS JOBS BUT ITS A REAL KICK IN THE GUTS TO BE TREATED LIKE THIS CUSTOMERS ARE THINKING IF EVERYONE CAN GIVE THEM AWAY WHY AM I BEING SO GREEDY & NOT DISCOUNTING THEM TO MY REGULARS I HAD A FOREIGN TOURIST ON THE WEEKEND PICK A PAPER UP AND WALK OUT A STAFF MEMBER GOT HIM BACK EXPLAINING HE HAD TO PAY FOR IT HE WAS WHY DO YOU MAKE ME PAY FOR A PAPER WHEN EVERYONE GIVES THEM AWAY YOU ARE RIPPING OFF TOURISTS WHEN YOU ARE GIVEN THIS REPUTATION NO MATTER WHAT MY PRICE POINT OR SERVICE IS THEY THINK IM GOING TO RIP THEM OFF
Averill, we hear ya 🙁
In todays mail – a flyer from Lawrence and
Hanson and Auslec – Suppliers to the Electrical Industry. A Free Newspaper for the first 20 customers every day until end of November. I’m beginning to think it’s
only Newsagents who actually pay for papers, because no one else seems to be. Soon the publishers might trip themselves up and offer Newsagents free papers for 3 months by mistake!
my local L& H started buying at full price from me 20 x local papers last week – now i understand why. I don’t know where ALL THE OTHER L&H’s are gettting their papers from. It may simply be an incentive push by L&H to bring in customers – they might be having a downturn too….
I couldn’t agree more Mark. Stock we bought at the Melbourne show has sold very well.By way of example the profit we made from one Leather bag we sold yesterday equates to selling 1923 copies of our daily newspaper.
how much did you sell the bag for
Mark,
Must admit we have attended every trade show for the past 3 years. Whilst we dont find much new each time, we do generally find the on neww thing that will sell. We have found that the last day is generally the nest, as we got a lot of discounts… I think all up we spent about$7.5K this time.
Only real dissapointment is that we have been unable to find ‘cheap’ Xmas tress. 3-4 years ago we found a wholesale supplier that had these great trees and reindeers for $2.00 each. Have not been able to source since at anyting close to the price… Anyone come accross any?
Happy to o in for bulk order if required…
Cheers
Peter