We have been promoting the latest issue of Weight Watcher’s magazine in the usual location with women’s health titles as well as this impulse location placement at the front of the magazine department. Every time we bring this title out from itss usual location we achieve incremental sales – I’d encourage other newsagents to try this. the sales are there. it’s a matter of the cover being seen by someone at the right point in their consideration of weight related matters. It’s an easy impulse purchase because of the trust in the brand. In addition to this placement with weeklies we also give it a run with newspapers when space and time permit.