In the relay undertaken in one of my newsagencies on Saturday I have intensified the focus on women’s magazines, bringing more categories and segments of women’s titles into the one aisle, to make it easier for women to browse and purchase magazines. Previously, women had to shop three aisles to access the selection they can now see in one aisle.
It was a challenge to meet the goal of consolidating women’s magazines in the relay. We were aided by our flexible fixtures which carry more copies of each title per pocket than the usual magazine fixtures.
While it is very early days for the new relay we are very happy with the performance so far.
I’d urge all newsagents to look at their magazine layout and put in the effort for a relay if it has been more than a year since the last relay.
Footnote: the photo only shows one said of our women’s aisle.