AdNews has reported that the next issue of GQ magazine will play a tune from Usher as readers turn the pages. The magazine will come with headphones and a miniature stereo to play the song … all in pursuit of promoting a the limited edition Belvedere RED super premium vodka. now, if only there was a sampler of the Belvedere product with the magazine – that would be sublime.
The lack of vodka aside, this sounds like a terrific promotion.