A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Grouping Italian food magazines helps drive sales

By grouping the three Italian food titles as we have done in the photo we are more likely to achieve sales of two or more of the titles.  We regularly go through or magazine department looking carefully ad adjacencies, trying to make them more relevant to our shoppers.  The result is an above average increase in magazine sales, making the time spent worth it.  I do this work myself.  It is not a task newsagents should delegate unless they are not the magazine specialist in their newsagency.

With more than 30 regular food titles, grouping them by region and or cuisine makes sense.  We even adjust when there are magazines which devote an issue to a category which is located away from the usual place for this title.

0 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image