“My goal in life is to find a way to transition from [selling subscriptions] to selling access to a branded experience,” Sauerberg said. “Not just changing the price, but redefining the product in a way that creates a branded experience.”
This is Bob Sauerberg, president of Condé Nast speaking at the 2011 American Magazine Conference and as quoted in a report published by ADWEEK.
The US marketplace is far more dependent on subscriptions than Australia. This is a reason they are approaching tablet computers differently to here, at the moment.
The best short / medium term opportunity Australian magazine publishers have to stem declining sales and even grow in some areas in newsagents.