We are seeing terrific sales of boxed Christmas cards, earlier than in other years. We are supporting the opportunity with a table full of boxed Christmas cards as shown in the photo. We are pleased that every single pack raises funds for a charity – this was proven to be very important last year when charity boxed cards sold faster than boxed cards without a charity connection.
If previous years are any guide, we will sell boxed Christmas cards up to and including the post Christmas sale. It is a highly lucrative component of our overall greeting card offer.
I have tried boxed Christmas cards on shelves, in display units and on tables. My experience has been that tables work the best. That said, the Hallmark display units for Christmas 2011 look excellent – good to see them embrace black as it makes the products stand shine.
We will move our boxed Christmas card several times over the next few months to make the most f changes in traffic floor and to combat store blindness by our regulars. Such moves always drive a lift in sales.