We are promoting the latest issue of Men’s Health magazine with this aisle end display. This is one of the titles to benefit from our magazine relay, lifting sales now that it is in a better and more logical location for the Men’s Health shopper.
This aisle end is seen by most shoppers entering the store. It sits between magazines and stationery and will be seen by guys as they walk to our new men;s department and by girls who are equally likely to buy the title for their guy.