Check out the display created for promoting the Christmas issue of Better Homes and Gardens at one of my newsagencies. I love what the team has done with the collateral from Pacific Magazines, connecting with the Christmas theme for this display in a high traffic location – and making it easy for shoppers to browse and purchase the magazine title.
This issue of BHG is a top seller, getting out bold for this first weekend is vital. I’d urge newsagents to go and check their placement of the title. Make sure you have it in at least one more high traffic location in addition to the usual location for the title. The first seven days are when you can drive easier impulse business.