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Leveraging interest in Taylor Lautner

We are promoting the latest issue of GQ magazine is a good location so that Taylor Lautner fans are more likely to see the title.  besides the usual GQ shoppers, there may be a Twilight fan or two who picks up a copy – hence the placement showing off the full cover shot.

We are also looking for time at the counter for this issue of GQ.  I can see it as something which would be purchase don impulse by the shopper who is a fan of Lautner.

We are always looking at magazine covers for opportunities like this.

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