Click on the image to see the detail of our behind the counter promotion for Halloween at one of my newsagencies. With so many other retailers coming on board Halloween is getting easier. More competitive, certainly. Easier too as it is better understood and more mainstream.
For average-side newsagents Halloween can be a $500 through to a $5,000 season. It’s certainly traffic generating. Our front of store display pulls a younger than usual audience to our newsagency.