The national merchandise challenge run by The Australian through Facebook generated plenty of interest. It got newsagents engaged with The Australian as well as with Facebook. You only have to look at the Facebook page to see the fun some had with the opportunity. It also generated sales from what newsagents have told me. Display competitions like this are terrific for these reasons and that they give the business a fresh look for the duration.
The photo is just a small part of the display activity from newsXpress Bondi Eastgate the National Winner as well as the NSW/ACT Winner. Talk about engaging with your product!