I travel a bit and see plenty of guys passing time doing crosswords, sudoku and other puzzles in newspapers. However, back at the newsagency we tend to focus the promotion of crossword and puzzle titles on women. I am trying something different at the moment. Yesterday, I placed copies of the latest issue of Lovatt’s BIG Crossword next to the Australian Financial Review. We still have stock at the usual location so we won’t lose sales to regulars.
While it is true that most crossword and puzzle purchases I notice are to women, I see plenty of guys doing them. I want to find a way to increase sales of these titles to guys. If it works by placing them next to newspapers then job done. If not, I’ll keep trying things.
This is the sort of activity we have to engage in if we want to make the most of the current magazine opportunity. Being magazine specialists means that we hunt down magazine sale opportunities, relentlessley. Many times the reward is more sales.
Hmm, Lovatt’s should think about this and perhaps change the covers slightly
to encourage men. I sometimes sell two copies of the same title to a couple, who do the puzzles together but like to each have their own book. I am going to put some puzzle mags up on the mens business side Right Now –
isn’t this the reason why guys buy the picture and people mags for the crosswords ? well thats what the old fellas say anyway –