We are supporting the launch of James Halliday’s Wine Companion magazine with this in-location display in our women’s / food aisle.
The launch of this magazine is a major move in the wine title space. It should get shoppers looking not only at Wine Companion but also other titles in the segment.
James Halliday is well known to wine lovers. His name on the title should help drive interest.
I’d urge newsagents to check where they have this title. It is worth making sure it is not left in a pocket hidden. Put it in the spotlight. the best time to let your customers know that you have a new title is to give it some time in the sunshine.