Given how the Justin Bieber card / photo pack from Network Services sold for us (4 reorders), we have placed the latest issue of Girlpower Popqueen at the counter. Bieber is still very popular with tweens. The launch of a new fragrance with his name on it in Australia today will have Beiber shoppers out so we might as well make the most of the opportunity.
This is a good example of taking action based on a title cover. If we left this issue in its usual space we would have missed impulse purchases by Bieber fans and those who buy for them.