On Friday we sold the last copies of Smith Journal. So, we sold out of the publisher allocation and the stock we ordered when we ran low. I mention this as Smith Journal was one of the titles I have written abut recently which many newsagents early returned, in the first few days of it arriving in store and weeks ahead of the cut off for early returns to avoid having to pay for the stock. My guess is that the newsagents who early returned have collectively cost their businesses around $6,000 in revenue. Business can’t be that tough four them.
Smith Journal is a welcome new title. I’m confident sales will continue to grow. Newsagents would be nuts to ignore this title … it’s set to be another frankie.
We also engaged with Smith Journal as title in our recommendation program – as shown in the photo. Our team suggested that people who like Smith Journal may like Triple J or Slam.