Check out the editor’s letter from the latest AdNews …
Magazines are dead. Really? It’s all too easy to bemoan the overall circulation decline across the consumer magazine industry as a portent of an industry in perennial decline. The truth is more complex. The reality of the situation also happens to be more positive than some of the doom-sayers would have you believe.
Be sure to read the whole thing. It’s a positive pitch for print citing Famous and frankie.
This bloke is onto something. Embrace change because it will happen, with or without us.