We have placed The Monthly magazine at the counter to leverage media coverage for the issue over the last few days. The cover is terrific and Paul Keating’s photo is bound to draw attention.
I wish the publisher would invest some money in supporting the title in newsagencies. Cover run ons would help. Sales volume is too small to enable practical use of a large poster but cover run ons would provide flexibility.
The other promotional opportunity I’d like to see is an A5 flyer with teases about stories in the latest issue. We could hand these to customers and include them in bags. If there is room for newsagents to stamp their details I am sure that the flyer would be supported.
Our sales of The Monthly are volatile so anything we can do to make an issue more appealing I am up for.