We are promoting the latest issue of Good Food magazine and the free goodie bag which comes with it with this aisle end display facing to the front of the newsagency. Sales are already good – the goodie bag is easily understood and excellent value.
We also have the magazine in an excellent location in with our food titles.
You can see in the photo that we have one goodie bag turned around – to make it easier for shoppers to see that the bag really is packed with goodies. This is to attract the browsers who are less likely to pick up the bag.