We have put our iPhone and Android related magazine titles together to make the most of the story we are able to tell in this topical space.
The small display is at chest height in our magazine display and therefore quite noticeable. We have situated the display to make it the feature segment of our technology magazine titles.
This is an example of the continual tweaking we undertake of our magazine offer, based on titles we have in-store at any time. We are forever reviewing what we have and considering the refreshed stories we can bring to the magazine department.