Looking back at some of my blog posts from 2007/ 2008 we went through a purple patch with magazine cover mounts, tip-ons as some call them – the freebies which publishers stick to covers to help sell their titles.
It seems to me that they are less of a problem today. Or am I blind to them?
Checking one of my newsagencies yesterday, there weren’t that many and those which I did find were professionally done. Take Madison, the free nail polish was handled well.
I’d be interested to know what other newsagents think. Are freebies with magazines less of an issue today.
The never-ending mini books glued onto magazine covers continue to be frustrating as the display becomes messy very quickly when people try to put back a mag they have been browsing.
Fishing titles with their lures & tackle boxes are also a challenge to display!
All our Madison were damaged as for some reason they came bundled instead of boxed so the ties had cut into and crushed the card and the add on.
Otherwise at this time we are happy with the qaulity of the add ons.