Customers love these boxed Christmas cards with cats and dogs on the cover. They are different to the usual Christmas care fare and so are easily noticed. Put a cute cat or dog on just about anything in a newsagency and it will sell based on my experience.
They sell calendars and stationery too ! And I am not an animal person, this is where I’ve had to learn that I am not my customer, because I’d personally NEVER choose a card like this lol !
Maybe Fairfax and NewsLtd should put kittens on their newspapers.