A blog on issues affecting Australia's newsagents, media and small business generally. More ...

A good shopping centre landlord story

Kudos to AMP for their promotion of a couple of products from one of my newsagencies in their Christmas catalogue for Knox City Shopping Centre.  It’s good to be promoted in this way along with other retailers, including majors.  Besides the sales bump the marketing will bring is the benefit of raising awareness of our newsagency brand to those who read the catalogue.  This nicely supplements our own marketing in the lead up to Christmas.

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newsagency marketing

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