We are promoting the latest issue of Coach magazine with this aisle end display facing into our men’s magazine reading area.
Coach is performing well for us. It is a top selling title in the sports / men’s health / men’s fitness section of the magazine department. During the on-sale we give it a run outside the usual location as it’s a title girls can pick up for their guys.
We also plan to include Coach magazine in our range of titles we recommend as christmas gifts. If father’s day is anything to go by this promotion will work a treat in driving magazine sales.