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Selling out of Christmas miniatures

We will sell out of the Women’s Weekly Christmas miniatures cookbook from ACP magazines.  We have had this title with other mini cookbooks and at the counter.  The most successful location for this title has been at the counter without a doubt.  It’s a pretty easy impulse purchase and that is how our shoppers purchase it.  If newsagents find them with plenty of stock of this title I’d encourage a counter placement – but make sure the counter is not too cluttered – people have to see what you are promoting.

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