We are using our ACP Magazines impulse display unit to promote Women’s Weekly cookbooks out the front of the newsagency in the run home to Christmas. We made this move on Saturday and immediately we saw sales as a result.
These cookbooks are popular Christmas gifts so it makes sense to promote them to shoppers as they pass by our newsagency in the shopping mall. The simple display gets people stopping for a browse, people who would have otherwise walked on by.
We will maintain this ACP cookbook display right through to Christmas.
TIP: we pocket count the stock we put into the display so that we can know how many copies of each title are sold from this location compared to other locations where we have the cookbooks.